else seven is an independent label owned entirely by the designer, who manages all aspects of the business - these days, it's a one-woman handmade show. now based in tokyo, the label has been in existence since april 2007 when it was first established in shanghai.

else seven's increasing focus is on creating one-of-a-kind products that have an eco-friendly concept.  from re-usable bags to kids' clothes made with vintage patterns and materials, else seven's vision is products made largely from recycled, reused, rescued, upcycled, leftover and vintage materials.  else seven also sometimes sells a selection of vintage items and supplies which she plans to expand in the future.  

elyse singleton is a sydney-born australian designer based in tokyo.  also a freelance writer, proof reader, editor and photographer, she has a great passion for design, craft, the environment,  history, photography, architecture and art. she has travelled extensively and lived in shanghai, london and france.  

she is now the proud mother of a beautiful daughter born at the end of 2010, so is very focused on creating a cleaner, calmer world for her. 

while in shanghai, else seven designs and/or the designer appeared on ICS (TV),in bund magazine, the shanghai star weekend, city weekend and orange.