else seven cares about the environment and the community.
although not perfect, we are trying. we observe the following;
our eco beliefs
that it is better to re-use and recycle items that already exist than to create more new stuff to add to an already over-crowded planet
if possible, products should be multi-functional
minimise packaging /paper use
stopped use of non-essential advertising products such as brochures and product postcards from november 1, 2008
cellophane bags only used in shipping or to protect clothing and vintage or light fabrics at markets etc. when necessary and reused when possible (for other packaging when items sold and as garbage bags when no longer suitable for packaging and display purposes)
paper bags available for purchases at markets etc., but only on request. these are not printed with any logo, thus reducing the use of printing inks and increasing the possibility of re-use (for example as gift bags)
as much as possible else seven avoids printing, uses double-sided printing and re-uses paper printed on one side only
our business cards are printed on environmentally friendly paper
our tags are made from salvaged card
as much as possible, else seven uses recycled items for shipping
reduce waste
leftover fabrics from personal projects and else seven product manufacture are used in the production of other else seven products
fabrics rescued from people who have bought and not used them are used in the production of else seven products to prevent them being thrown away
small pieces of fabrics left from cutting are kept for future else seven and personal projects such as covered buttons, weaving, patchwork and applique
recycle
vintage and upcycled fabrics feature in many else seven products
upcycled jewellery items such as beads feature in else seven products
else seven uses vintage patterns
vintage buttons and trims used in some else seven products
transparency
else seven products are clearly labelled with the amount of new, recycled, upcycled, rescued and vintage fabric used, so the consumer can choose accordingly
other
else seven does not have any private company or personal car or other fuel-run vehicle
else seven is a home-run business therefore does not have the extra environmental cost of office space
else seven chooses to opt for secondhand, salvaged and recycled items for her office as much as possible
else seven has been personally engaged in or donates to various charity/environmental projects such as educational charity, gift-giving initiatives, carbon-reduction enterprises and wilderness-saving charities
else seven uses eco-friendly washing powder for preparing fabrics for use and washes in cold water only
else seven's personal ethos includes a "vegequarian" diet, recycling, growing organic herbs and veggies, bringing her own mug/bottle, taking public transport, thrift shopping etc.
else seven is open to a barter system in an attempt to reduce reliance on a money-fuelled society
the future
the else seven dream is to eventually create products entirely of vintage, rescued, recycled and upcycled materials
Please feel free to contact us about any of the above at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
